Archive for January 2023

From Campaigns to Public Relations, Marketing Earns 3 Medals The North American Veterinary Community (“NAVC”) announced the winners of their prestigious VETTY Awards at this year’s 2023 VMX conference in Orlando, Florida, with the Marketing department claiming 1 gold medal and 2 silver medals for their work in veterinary marketing and advertising. The VETTY Awards…

Once known as a beautiful Victorian resort village, the quaint suburb of Richmond, Virginia, known as Bon Air, still boasts some of its aura from the late 19th century. In the mid-1800s, resort villages were a popular escape, especially from the heat and humidity and malaria-infected areas. In the early 1870s, Bon Air was established…

Let’s Start at the Beginning, Shall We? Many of us flounder at least a bit when finding our True North for our careers, but not Samone. Born in Germany but primarily raised in California, Samone Boyce—IPC’s new Regional Operations Manager—always knew her future would be in VetMed. Having grown up in a small farm town with…

Although the roles of Innovetive Petcare’s three new hires—Zac Longobardi as Digital Strategist, Jacki Horne as Marketing Business Partner – Texas, and Marnie Brodersen as Copywriter—are quite different, we’ve already seen the ways these new additions align perfectly with the IPC Difference. And what you might find most interesting are some of the common threads…